The Business of Aesthetics: Marketing Basics - Part 1

Sunday, February 16, 2025

11:00 AM - 12:15 PM EST

Moderator(s)

Learn the do's and don’ts of marketing an aesthetic practice successfully in today’s market.
Review essential steps to creating an effective marketing plan for your aesthetic practice.
Understanding your metrics and key performance indicators (KPIs) – what are the most applicable KPIs to achieving your marketing goals and return on investment.
Allocation of your marketing budget for maximum return on investment.

11:05 AM - 11:20 AM EST

How to Brand Yourself and Your Business
Presenter: Lanna Cheuck, DO – LC Medical Aesthetics
11:20 AM - 11:35 AM EST

De-Emotionalizing Your Marketing Decisions to Drive Revenue
Presenter: Adam Fichman
11:35 AM - 11:50 AM EST

Loyalty Beyond Reason: Engaging Your Team to Acquire and Retain Dedicated Patients
Presenter: Jamie York
11:50 AM - 12:05 PM EST

Evaluate the Effectiveness of Your Marketing Efforts at the One-year Mark
Presenter: John Wheeler, M.Div. – Alpha Aesthetics Partners