The Business of Aesthetics: Advanced Marketing Techniques

Monday, February 17, 2025

11:00 AM – 12:15 PM EST

Moderator(s)

Learn to leverage SEO and targeted ads to maximize brand recognition, expand your reach and attract new patients.
Explore strategies that modern day aesthetic practices use to “capture and convert”: video marketing, consumer education focused social media campaigns, influencer partnerships, personalized campaigns and podcasts.
Tools for automating marketing efforts and improving patient retention through CRM systems.
Implement personalized campaigns to enhance patient relationships and loyalty.

11:05 AM – 11:20 AM EST

Mastering Instagram in 2025: Impactful Strategies for Personal Branding & Practice Success
Presenter: Audrey Neff – PatientNow
11:20 AM – 11:35 AM EST

Building a Top Industry Podcast: Key Lessons and Insights
Maverick Presenter: Jake Sloane, MD
11:35 AM – 11:50 AM EST

Neuromarketing: 10 Tips to Attract the Ideal Patient and Achieve the Best Results
Presenter: Luciana Macedo Oliveira, MD
11:50 AM – 12:00 PM EST

Local Mastery: How to use SEO and Google My Business to Dominate the Local Market
Presenter: Jared Rohrer – Aesthetic Conversion