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Final Program


Conference Program
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Includes a Video Demonstration
Includes a Video Demonstration
Includes a Live Demonstration
Includes a Live Demonstration
CME Available
CME Available
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Business and Practice Management

The Business of Aesthetics: Marketing Basics - Part 2

Sunday, February 16, 2025
1:15 PM – 2:30 PM EST

What to Expect & Learning Objectives:

  • Your website is still important – learn the key elements of designing a professional, user-friendly and effective website.
  • Understand the basics of digital and email marketing.
  • A crash course on maximizing your social media presence to promote your practice.
  • Discover strategies for creating and managing engaging content and harnessing the power of your personality to attract and retain patients.

Presentations:

  • 1:20 PM – 1:35 PM EST
    Social Media & Buyer Psychology: AI's Role in Client Acquisition & Retention

    Presenter: Mona Freeborn

  • 1:35 PM – 1:50 PM EST
    The Art of Attraction: Mastering Lead Generation and Paid Advertising in Medical Aesthetics

    Maverick Presenter: Ontonio Karam, BCom, MFA – Skinfluence Marketing

  • 2:05 PM – 2:20 PM EST
    Event Marketing: Strategies to Spotlight Your Practice and Cosmetic Services

    Presenter: Emily Anne Scalise